Americans falling in love with pricey Kiwi wine...

Americans are falling in love with pricey New Zealand wines at the expense of cheaper vino from Australia and Argentina, according to a Bloomberg report.

The value of New Zealand wine shipped to the United States jumped 11 per cent last year to $400 million – the biggest gain among the top eight importers – and exceeding Australia’s earnings there for the first time, according to figures from Gomberg, Fredrikson & Associates. Australian shipments dropped 8 per cent and Argentina’s fell 4 per cent.

New Zealand is reaping dividends from pushing quality wines at higher prices to the lucrative American market, where drinkers are becoming increasingly discerning. Exports to the US have doubled in the past five years, making it the largest market for producers like Constellation Brands, whose Kim Crawford sauvignon blanc is the No 1 seller in the US.

http://www.nzedge.com/news/americans-prefer-pricier-nz-wines-to-australian/?utm_source=newsletter&utm_medium=email&utm_campaign=259_19-April-2017